2023

Design Awards Silver Winner - Pouya Design Studio

Reco-Recycled Ocean Plastic Watch

Entrant Company

Pouya Design Studio

Category

Watches - Three-Hand Watches

Client's Name

Country / Region:

United States

Reco is a sustainable eco-friendly mechanical watch designed and developed to raise awareness of the world's ocean plastic pollution problem by aiming to recover plastic waste from the environment and reprocessing it to become a symbol for change with the ultimate goal of cutting down on ocean waste and turning it into a statement watch.

Incorporating sustainable materials, the inspiration behind the Reco is the pursuit of a greener life with an environmentally friendly mission of removing plastic from the oceans and using it for something valuable by creating watches manufactured with ocean-bound plastic. The Reco comes in a 44mm case, inspired by the forms and colors of the ocean with a patterned 3D wave dial, and a bracelet with a magnet clasp and, comes with an open-heart case back, all made from upcycled ocean plastic.

All plastic used in designing the Reco is ethically collected from oceans and adequately cleaned and recycled. Step 1: Collecting Ocean Plastic Bottles. Step 2: Sorting and Shredding. Step 3: Upcycling into Granules. Step 4: Using to Create the Reco. Each Reco Watch is made from 10 ocean plastic bottles. If we launch 10,000 Watches, we will prevent 100,000 ocean waste plastic bottles from entering the ocean and shores.

Credits

Designer
Pouya Hosseinzadeh
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