2023

Design Awards Silver Winner - Strooth Ltd

Strooth 360 Degree Bicycle Safety Reflector

Entrant

Strooth Ltd

Category

Outdoor & Sports Equipment - Bicycles & Bicycle Accessories

Client's Name

Philip J Clayton

Country / Region:

United Kingdom

Reflectivity in traditional reflector design can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights.
Strooth 360 Degree Bicycle Safety Retro-reflector resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces.
The reflector can be mounted at the front/ rear of the bicycle on the seat post, fender or racking system and can also be presented in a range of colour combinations, dependent on the required safety applications, e.g., Red, Amber & Clear.
This is further complimented by a vibrating flexible mounting system which utilizes the cyclists’ motion in order to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance systems.

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