2023
Tao Ran
Entrant Company
Mingzhi Cai
Category
Branding - Beverage
Client's Name
Country / Region:
United States
Tao Ran 醄然 fruit wine represents a meticulous fusion of ancient Chinese artistry and modern design ethos in product branding and visual identity. It combines classical seal engraving with geometry, and traditional painting with modern pop art, creating a cultural fusion to cater to the young generation. The design also seamlessly incorporates the silhouette of traditional wine containers into a contemporary can form, offering an evocative experience that pays homage to a rich heritage while embracing the innovations of the present.
Entrant Company
Hochschule der Künste/Institure of Design Research; Pädagogische Hochschule Heidelberg/Blinden- und Sehbehindertenpädagogik
Category
Social Design (New) - Designs for Social Impact
Country / Region
Switzerland
Entrant Company
ARBO design
Category
Branding - Beverage
Country / Region
United States
