2024

Entrant
Category
Client's Name
Country / Region:
The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.
Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.
The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.
Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Credits
Entrant
Royal College of Art
Category
Outdoor & Sports Equipment - Fitness Equipment
Country / Region
United Kingdom
Entrant
GeekVape Technology Co., Ltd.
Category
Social Design - Design for Society
Country / Region
China
Entrant
Chaoyang University of Technology
Category
Lighting Innovation - Others
Country / Region
Taiwan
Entrant
Crydit Inc
Category
Branding - Promotional
Country / Region
Belgium