2024

Entrant
Category
Client's Name
Country / Region:
The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.
Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.
The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.
Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Credits
Entrant
Shenzhen Kaiyan Medical Devices Co., Ltd.
Category
Personal Care, Wellness & Beauty - Others
Country / Region
China
Entrant
Media Production
Category
Interactive Design (IxD) - Motion Graphics
Country / Region
Estonia
Entrant
Central Academy of Fine Arts、Tsinghua University、University of Science and Technology Beijing、Beijing University of Posts and Telecommunications
Category
Head-Mounted Displays - Smart Glasses
Country / Region
China