2024

Entrant
Category
Client's Name
Country / Region:
The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.
Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.
The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.
Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Credits
Entrant
Tina Gada
Category
User Experience (UX) - Product UX
Country / Region
United States
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LIN Studio
Category
Social Design - Design for Society
Country / Region
United States
Entrant
LR Seoul
Category
Social Design - Designs for Social Impact
Country / Region
South Korea
Entrant
Jinhui Zhang
Category
User Experience (UX) - Product UX
Country / Region
China