2024

Entrant Company
Category
Client's Name
Country / Region:
The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.
Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.
The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.
Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Credits
Entrant Company
Junying Chang, Yuyang Zou, Yitong Du, Mengzhe Ye
Category
User Experience (UX) - Communication UX
Country / Region
United States
Entrant Company
Augustina(Ao) Liu
Category
Digital Devices & Technology - Others
Country / Region
United States
Entrant Company
Estudio Galho
Category
Miscellaneous Furniture - Others
Country / Region
Brazil