2024

Entrant
Category
Client's Name
Country / Region:
The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.
Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.
The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.
Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Credits
Entrant
LR Seoul
Category
Social Design - Design for Public Awareness
Country / Region
South Korea
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Kohler Design Team
Category
Smart Home - Others
Country / Region
United States
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The Hong Kong Polytechnic University
Category
Ethnic Clothing / Folk Costume - Asia
Country / Region
Hong Kong SAR