2024

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Category
Client's Name
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The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.
Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.
The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.
Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Credits
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Hanyong Yang, Chenxu Li
Category
User Experience (UX) - Mixed Media UX
Country / Region
United States
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school of the art institute of chicago
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Clothing & Accessories - Womenswear
Country / Region
United States
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Carnegie Mellon University
Category
User Interface (UI) - Product Interfaces
Country / Region
United States
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Urban Archaeology
Category
Bathroom & Sanitary Equipment - Wash Basins
Country / Region
United States