2024

Design Awards Silver Winner - Royal College of Art

NurturePod

Entrant Company

Royal College of Art

Category

Feeding - Breastfeeding

Client's Name

Country / Region:

China

This is a smart product designed to comprehensively assist new mothers in nurturing their infants. It can guide moms in proper breastfeeding and provide a range of considerate services, including breast massage, breastfeeding reminders, breast milk storage, privacy protection, and soothing music. Additionally, multiple safety designs such as the non-tipping anti-rollover capsule, anti-suffocation warning system, automatic burping pad, and pressure-resistant face shield offer comprehensive protection for infants. Meanwhile, users can connect the product to the app to explore more intelligent assistance functions. The design inspiration stems from concerns about incidents of infant suffocation during breastfeeding, taking into account the physiological and psychological pressures faced by women during the breastfeeding period. By fully harnessing AI technology, this device can achieve real-time monitoring of the baby's status, store breast milk, and ensure its own stability. This ensures the safety of breastfeeding for the baby while providing mothers with comprehensive breastfeeding services. It alleviates the burden during the breastfeeding period, allowing them to experience more care and support during this special stage. The design resembles a small space capsule with a sleek and rounded appearance, offering a visually appealing and high-tech look. The baby's head and body are enveloped and supported by an ergonomic skeletal design, providing a comfortable and secure space. The outer edge is equipped with a light strip that adjusts brightness according to the baby's breathing rhythm. In case of unusual events, a red light will flash as a warning signal, ensuring the baby's safety. The product's non-tipping base design maintains stability, ensuring the baby remains in a safe supine breastfeeding position. This design aims to enhance the health and safety of both mothers and infants, reducing discomfort and unforeseen incidents during the breastfeeding period. The product's privacy protection and diverse functionality provide mothers with additional comfort and convenience, helping alleviate women's anxiety about fertility. Simultaneously, it effectively alleviates the physiological and psychological pressures women may experience during breastfeeding, such as lumbar pain, breast sagging or deformation, and disruptions in sleep patterns caused by breastfeeding. It will bring a more relaxed and healthy maternal and infant lifestyle.

Credits

Jiaxuan Xu
Yuxin Peng
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