2024

Design Awards Silver Winner - Xtep (China) Co., Ltd.

360X

Entrant Company

Xtep (China) Co., Ltd.

Category

Sports Equipment - Sports Shoes

Client's Name

Xtep (China) Co., Ltd.

Country / Region:

China

XTEP 360X, a pair of running shoe, excels in stability, comfort, energy efficiency and propulsion, aiming to satisfy the everyday wear needs of marathon beginners and Asians.
The midsole adopts innovative XTEP ACE technology and PISA supercritical foaming technology, which improves shock absorption by 3.7% to significantly reduce the landing impact force for knee protection. The outsole, made of the upgraded T400 special-shaped carbon plate with a bifurcated design, not only increases landing stability by 4.2% to effectively safeguard the feet, but also elevates propulsion performance by 17%, making it easier for users to exercise and helping them sticking to running. Additionally, taking ankle protection into account, XTEP 360X uses thick foam padding around the heel, thereby minimizing the risk of ankle sprains.
To well fit the feet of Asians, the design team redesigned the shoe last. As a result, 360X boasts a wider front part in the midsole and a raised upper, which can greatly enhance the user experience. Moreover, a soft, breathable eighteen-needle flyknit upper is applied to prevent heat accumulation inside the shoe, further improving wearing comfort for runners.

Credits

Senior Designer of Shoe Products
Keyuan Yi
More Silver Winners
2024
Design Awards Winner - Lingnan University Hong Kong - PureAura
Lingnan University Hong Kong

Entrant Company

Lingnan University Hong Kong

Category

Medical / Scientific Equipment - Social Design

Country / Region

Hong Kong SAR

2024
Design Awards Winner - OCUBO - Dynamic Light Stripes
Bright Brussels Light Festival, Belgium

Entrant Company

OCUBO

Category

Lighting - Outdoor Lighting

Country / Region

Portugal

2024
Design Awards Winner - China Mobile (Chengdu) Information and Communication Technology Co., Ltd. - T-SIDC(Tethered Electronic Student ID card)

Entrant Company

China Mobile (Chengdu) Information and Communication Technology Co., Ltd.

Category

Digital, Electronic Devices & Accessories - Mobile Phones & Tablets

Country / Region

China

2024
Design Awards Winner - Zhejiang Shenke Biotechnology Co., LTD - Refreshing Restorative Facial Essence Water

Entrant Company

Zhejiang Shenke Biotechnology Co., LTD

Category

Packaging - Body, Health & Beauty

Country / Region

China