2021

Design Awards Silver Winner - Rooblee Ltd

Rooblee 360 Degree Bicycle Reflector

Entrant Company

Rooblee Ltd

Category

Outdoor & Sports Equipment - Bicycles & Bicycle Accessories

Client's Name

Mr Philip J Clayton

Country / Region:

United Kingdom

Reflectivity in traditional reflector design can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights. Rooblee resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces. This is complimented by a flexible mounting system which utilises the cyclists motion to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance systems.

Credits

Director (R&D)
Philip J Clayton
More Silver Winners
2021
Design Awards Winner - KOMA.co.,ltd - tie chair
Shigeki Matsuoka

Entrant Company

KOMA.co.,ltd

Category

Furniture - Seating & Comfort Furniture

Country / Region

Japan

2021
Design Awards Winner - Lijiuzhou - Mid-Autumn Pu 'er Tea
Cangyuan daolicun tea sales department

Entrant Company

Lijiuzhou

Category

Packaging - Beverage

Country / Region

China

2021
Design Awards Winner - Slinex - Sonik - Smart intercom with AI-powered features

Entrant Company

Slinex

Category

Conceptual - Digital, Electronic Devices & Accessories

Country / Region

Ukraine

2021
Design Awards Winner - Ammunition  - The Monogram Company
The Monogram Company

Entrant Company

Ammunition

Category

Packaging - Home, Leisure & Other Markets

Country / Region

United States