2024

Design Awards Silver Winner - forceMAJEURE Design

Henny White 25 year Anniversary

Entrant Company

forceMAJEURE Design

Category

Beverage - Spirits: Dark

Client's Name

Moët Hennessy

Country / Region:

United States

Since its launch in 1998, Hennessy Pure White has only ever been available in the Caribbean; a limited distribution that has built an intriguing aura around one of Hennessy’s most covert brands. Made in Cognac, Pure White is a smooth and elegant liquid – a fine quality you would expect from the Hennessy Maison. What makes it so fascinating, however, is that although the liquid is expectedly made in France, the brand has grown exclusively within the heart of the Caribbean.
2023 marks the 25th anniversary of Pure White, and for the occasion, the brand was to make its first appearance in the US paying tribute to the fans. We were commissioned to imagine how such a very limited US drop could be brought to life. From there, forceMajeure worked on bringing the Pure White story to our consumers through the creation of a limited edition packaging to celebrate this unique occasion and relaunch.

Credits

Creative Director
Pierre Delebois
Creative Director
Hugo Chevallier
Art Direction
Lea Bissiau
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