2024

Design Awards Silver Winner -  iflytek Co.,Ltd.

Pick Up Loong

Entrant Company

iflytek Co.,Ltd.

Category

Home, Leisure & Other Markets - Others

Client's Name

Country / Region:

China

Pick up loong is a Chinese dragon-themed gift packaging to strengthen the enterprise employees' sense of belonging and value identification as well as enhance the brand's public image and reputation. This packaging is embellished with an oracle-inspired dragon-like abstract symbol by using two-way upward arrows to express people's wishes for good luck in the new year and a positive attitude toward the future. It takes a classic Chinese red color scheme, well combining traditional elements and modern aesthetics. This packaging not only boasts positive meaning but also serves as a medium to deliver the blessing.
Pick up loong is made of acrylic instead of paper materials to be more eco-friendly. In addition, this packaging, with multiple small gift boxes fitting together perfectly inside, can be transformed into a versatile storage box for reuse after unboxing, reducing the waste of paper resources and loss during transportation. It incorporates a dual-layer-drawer structure, with the top outer panel for item placing and each interior layer for separate item storage. Moreover, seamless layered stacking and combinations of multiple gift packaging boxes are allowed to form a multi-layer storage box, making the gift packaging more recyclable and sustainable.

Credits

Huang Ning
Dong Jie
Zhang Qian
More Silver Winners
2024
Design Awards Winner - Moonlight Design Studio  - Petlink
Monna LLC

Entrant Company

Moonlight Design Studio

Category

Conceptual - Industrial, Tools & Engineering

Country / Region

United States

2024
Design Awards Winner - Jinhui Zhang - Ocean Guard: Digital Governance for Blue Carbon Protection
Jinhui Zhang

Entrant Company

Jinhui Zhang

Category

Interface & User Experience (NEW) - User Experience (UX)

Country / Region

China

2024
Design Awards Winner - Royal College of Art - NurturePod

Entrant Company

Royal College of Art

Category

Baby, Kids & Children - Feeding

Country / Region

China

2024
Design Awards Winner - Chartmetric (Design Lead: Qihang Zhang and Ruijingya Tang; Product Management: Akash Mukherjee, Morgan Burrell) - The Future of A&R: Chartmetric’s Talent Search Tool
Chartmetric

Entrant Company

Chartmetric (Design Lead: Qihang Zhang and Ruijingya Tang; Product Management: Akash Mukherjee, Morgan Burrell)

Category

Interface & User Experience (NEW) - User Interface (UI)

Country / Region

United States