2024

Design Awards Silver Winner - ANA CARDIM JEWELLERY DESIGN

SKYLINE - Vogel Prespective

Entrant

ANA CARDIM JEWELLERY DESIGN

Category

Social Design - Design for Society

Client's Name

Amnesty International / International Design Museum Shops

Country / Region:

Portugal

SKYLINE – Vogel Perspective

A Revolutionary Urbanistic Concept for a New Global Mindset
The Silent Feminist Revolution

The SKYLINE - Vogel Prespective project was born from a desire to operate in an active and realistic way in defense of all Women. in the name of an absolutely necessary change in the global mentality of contemporary society. The collection gives shape through jewelry to a feminist aesthetic-ethical manifesto and serves as a platform of support and solidarity between all Women on the Planet.

A renewed perspective whose concept is based on the idea of renewing the urban concept in terms of the horizons of women's rights and the entire social collective.

It is a complicit hug, a hand that extends, a supportive shoulder of support among the feminist brotherhood.

A point of balance that demands justice and equal rights between Free and Independent Women who will be able to acquire these jewels with ease and the safeguarding of the common shine of feminine dignity that overshadows so many Women currently subjected to terrible situations of violence, inequality and oppression patriarchal.

It is an intellectual revolution created from Woman to Woman whose war cries are vocalized through 3 major guiding principles:

YOU ARE NOT ALONE
TOGETHER WE ARE STRONGER
WOMEN SUPPORTING WOMEN


On a pragmatic level, this campaign with a strong socio-political content manifests itself through the conversion of part of the profits obtained from online sales of pieces from the collection (anacardim-jewellery.com) to an organization that provides effective support to Women who are in a vulnerable situation.

The preferred institution is Amnesty International, as we are still in the phase of partnership resenting proposal.

The collection will also be present in international design museum stores in the allegorical sense of marking the urgency of implementing a new design and urban layout for social thought worldwide.

Credits

Concept & Design
Ana Cardim
Model Performance Photos
Lena Wan
Model Performer
Maria Leite
Model Performer
Cláudia Cid
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