2024

Design Awards Silver Winner - centdegrés

The Leenlong Dice – the treasure serum

Entrant Company

centdegrés

Category

Body, Health & Beauty - Skin Care

Client's Name

Country / Region:

France

Centdegrés China, a Paris-based design agency designed this treasure serum which is inspired by the "Leenlong dice". Each side is an aspect of a beauty, revealing the plasticity and diversity of female power. In the organic shape, it reveals the various charms that are as natural and unmodified as raw jade. Through its translucent and mild appearance, you can see the restrained light of precipitation and nourishment, nurtured by heaven and earth.

We use a double-layered shape to interpret the restrained and gentle quality of jade in traditional culture, expressing the exquisite nature revealed by the flowing texture from the inside out. The combination of different materials, organic forms and neat details collide between opening and closing to create the spiritual expression of jade and human. The pure jade-colored sphere inside is an expression of soul, forming a formal dialogue with the crystal texture outside, and is also a dialogue between inner quality and appearance. The iconic modeling language of the cap echoes the carved shapes on the sides, forming a harmonious and varied vitality gesture.

The bottle body adopts double-component injection technology. The proportion and balance of different types of raw materials are accurately controlled, and finally the natural texture of jade is reproduced, with texture of void-solid combination and appropriate color depth. Ultrasonic welding technology realizes the manufacture of complex spatial structures, enhancing the visual effect and tactile experience of the product. In addition, it also uses the patented self-priming pump technology and self-lubricating materials to improve the convenience and comfort of use, which together demonstrates its leading position in skin care technology.

We target those who pursue high-quality skin care and have cultural tastes, a group that occupies an important position in the market. As consumers pay more attention to the quality and cultural connotation of skin care products, our product has good market acceptance and development potential. Especially under the consumer trend of focusing on product experience and brand culture, The Leenlong Dice – the treasure serum can gain the public trust and affection through its unique design and high-end technology processes.

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