2024

Design Awards Silver Winner - DAIKIDO IDEA COLLECTIVE

TAKE YOU TO YOUR OASIS - Co-branded Credit Card

Entrant Company

DAIKIDO IDEA COLLECTIVE

Category

Digital, Electronic Devices & Accessories - Others

Client's Name

Country / Region:

Taiwan

The fundamental of aviation is the intangible desire to explore beyond boundaries, into the sky, and wander in space.
Aerospace science and technology have always been intriguing, yet they’re rarely widely understood by the public. Their advancement is usually only portrayed in films. Starlux’s first co-branded card allows the public to grasp the vastness of the possibilities in aerospace science in their hands.
Inspired by flight instruments, four card designs have surfaced, each symbolizing different stages of life. To ignite folks’ curiosity to explore the new world of Starlux requires not only relying on the belief in the brand but also a comprehensive understanding of Starlux Airlines’ brand depth.

As Taiwan's sole premium airline, Starlux Airlines will introduce the first co-branded card with E.Sun Bank, which ranks among the top three in card issue volume. Even though Starlux Airlines has not joined any existing airline alliance, the brand has a very high reputation in the Taiwan aviation market due to its insistence on quality hardware and software.
It’s E.Sun Bank and Starlux’s first collaboration. They joined forces to launch the co-branded card, which they hope will deepen consumers' loyalty and further promote revenue records.

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Entrant Company

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