2024

Design Awards Silver Winner - ERAL FASHION

Sensation Series - Modern Chic Business

Entrant Company

ERAL FASHION

Category

Clothing & Accessories - Womenswear

Client's Name

Country / Region:

China

The Modern Chic Business down jacket is crafted for the contemporary woman, blending bold silhouettes with sharp tailoring and premium fabrics. This piece embodies elegance and professionalism while offering both style and comfort. The fusion of lightweight, airy down with cape-style trench coat materials creates a refined balance between sophistication and ease, making it an essential addition to a modern wardrobe.
Designed with a modern business aesthetic in mind, this collection explores innovative fabric combinations through a thoughtful interplay of color and silhouette. By merging trench coat elements with direct-fill down insulation, the jacket redefines traditional outerwear, delivering a look that is both distinctive and versatile. The A-line hem and mini-cape detail add a touch of refinement, elevating the overall appeal. Advanced German machine-pressing technology ensures seamless direct-fill construction, preventing down leakage, while an adjustable waistband and precision tailoring enhance the silhouette for a flattering, elongated effect.
Performance meets luxury with carefully selected materials and advanced insulation. The jacket features a 35D matte high-stretch polyester yarn for a smooth, water-resistant finish, complemented by premium trench coat fabric with elastic splicing for unrestricted movement. Teflon’s tri-proofing technology further enhances durability and protection. For warmth, high-loft goose down ensures exceptional insulation, while a custom-designed thermal lining with artistic urban motifs and graphene integration provides long-lasting heat retention.

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