Si Mei Bo Bo Ji Seasoning Pack

Si Mei Bo Bo Ji is a famous seasoning brand for Chengdu street food. It constitutes a special part of Sichuan cuisine not well known outside its native place. Unlike common Chinese condiment packs like the spicy hot pot, the optimal use of Bo Bo Ji seasoning requires different culinary methods and, thus, a different taste experience, which makes it both a challenge and an opportunity in market education. The goal was to develop a redesigned packaging for both the Chinese e-commerce market and the expansion of the Mandarin-speaking communities in the US, aiming to update this 30-year-old Chengdu culinary heritage brand with innovative design.

The strategic approach features a refined color palette and premium visual elements that speak to both cultural audiences. This approach established a strong foundation through Chinese packaging redesign before the upcoming US market expansion. This methodical process bridges Eastern culinary traditions with Western design sensibilities while maintaining authentic brand roots.

Our approach maintains the brand's authenticity while appealing to the US market. It does this through custom-tailored food & portrait photography, thoughtfully selected color palettes, and modern typographic choices that respect the brand's cultural and historical heritage. Each designed element makes emotional contact with the US consumer, keeping Sichuan authenticity intact by telling the history behind the brand and the product.

The outcome involved combining traditional aspects of Chinese gastronomy with modern design language; such a coherent visual narrative evokes emotional nostalgia among consumers of this premium-tier segment. This design evolution sets new standards for traditional Chinese condiment brands in the US market, where brands rise to higher perceptions without losing cultural authenticity.