Rab

Rab UIUX and visual system design


Rab is an outdoor gear brand that specializes in equipment for alpine adventures. It is known for its commitment to product excellence and environmental sustainability. The brand focuses on user-centric design and recyclability, offering a range of high-quality all-weather hardshells and down jackets that compete with top names like Arc’teryx and Patagonia. However, Rab's visibility in North America is quite limited due to a small market presence, minimal publicity efforts, and a restricted product range. In this project, I aim to enhance the brand's identity by optimizing its visual system and developing a user-friendly mobile app UXUI that aligns with current device trends.

For Rab, the key concepts for the logo and branding are courage, peaks, pioneering spirit, balance, and dependability. When I was designing UIUX. The whole visual is inspired by mountaineering maps. I took the grid listings from the maps and the contour lines that people refer to when hiking and combined them with a large font to create a passionate feel.