2025
Entrant Company
Category
Client's Name
Country / Region:
A7X Ultra features an aerospace-grade magnesium-alloy body, precisely CNC-machined into a monocoque frame weighing just 49g. This breakthrough overcomes the structural limitations of conventional plastic lightweight mice. Inspired by architectural topology optimization, its hollow grid design further reduces weight while enhancing airflow, offering fatigue-free, thermally efficient performance during extended high-intensity use. It sets a new benchmark for ultralight durability in the esports field. Equipped with the PAW3950 flagship sensor, A7X Ultra delivers up to 42000 DPI resolution and an 8KHz polling rate, achieving an industry-leading 0.125ms latency. Its modular receiver ensures ultra-stable wireless connectivity, ideal for competitive gaming or precision creative work. With tri-mode connectivity—wired, 2.4G, and Bluetooth—it supports seamless device switching, catering to the growing demand for hybrid work-play environments. A7X Ultra pioneers the use of magnesium alloy in a mid-sized mouse at a mainstream price point. This innovation eliminates the trade-off between lightweight strength and affordability. The hollow structural design reinforces durability while showcasing a mech-inspired visual identity. By democratizing advanced materials and high-performance specs, it makes professional-grade peripherals accessible to everyday users. Made with over 90% recyclable magnesium alloy, A7X Ultra significantly reduces environmental impact compared to plastic-based mice. Its material strength offers 30% better shock resistance, prolonging its service life. The internal switches are rated for up to 100 million clicks, ensuring long-term reliability. From material sourcing to durability, every aspect reflects a commitment to sustainability. A7X Ultra’s exterior adopts a mech-inspired aesthetic with triangular cutouts and tech-driven color palettes. This structural visual serves both functional and branding purposes—enhancing airflow while establishing a strong, recognizable identity. The design resonates with younger audiences seeking individuality, precision, and futuristic appeal, reinforcing brand cohesion and product memorability.
Entrant Company
inDare Design Strategy Limited
Category
Musical Instrument - Guitar
Country / Region
China
Entrant Company
LooperRoom
Category
User Experience (UX) - Product UX
Country / Region
United States
Entrant Company
Mengye Zhu
Category
User Experience (UX) - Gamification UX
Country / Region
United States
Entrant Company
Hefei Guaimixiong Technology Co., Ltd.
Category
Apparel & Accessories - Coats
Country / Region
China