2025

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Category
Client's Name
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This journey outlines a creative and transformative endeavor titled "Chou Chou." It focuses on empowerment through color transformation, delving into the process of self-discovery and self-expression through fashion. Drawing on personal experiences of childhood restrictions and societal pressures, the project aims to explore the shift from conformity to individuality in one's choice of clothing and colors.
Reflecting the creator's own experiences with parental restraint, social expectations, and personal growth, it examines the evolution of fashion choices from being limited to wearing pink, red, and white to developing a true preference for green, the color that represents the true self. Utilizing a combination of research and practice-based methods, this work aims to inspire individuals to break free from societal constraints and embrace their authentic selves through fashion.
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Xingtai Maidomi Technology Co., Ltd.
Category
Scooters - Foldable Scooters
Country / Region
China
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Deutsche Telekom Design & Customer Experience
Category
User Experience (UX) - Brand Design & Identity
Country / Region
Germany
Entrant
Guangdong RongYiChong Technology Co., Ltd.
Category
Vehicle Accessories - Charging Vehicle
Country / Region
China