2025

Design Awards Gold Winner - Can Cui

Chou Chou

Entrant Company

Can Cui

Category

Clothing & Accessories - Womenswear

Client's Name

Country / Region:

United States

This journey outlines a creative and transformative endeavor titled "Chou Chou." It focuses on empowerment through color transformation, delving into the process of self-discovery and self-expression through fashion. Drawing on personal experiences of childhood restrictions and societal pressures, the project aims to explore the shift from conformity to individuality in one's choice of clothing and colors.
Reflecting the creator's own experiences with parental restraint, social expectations, and personal growth, it examines the evolution of fashion choices from being limited to wearing pink, red, and white to developing a true preference for green, the color that represents the true self. Utilizing a combination of research and practice-based methods, this work aims to inspire individuals to break free from societal constraints and embrace their authentic selves through fashion.

More Gold Winners
2025
Design Awards Winner - Visionect -  Joan 13 Pro – Wireless Multifunction Scheduler

Entrant Company

Visionect

Category

Digital Devices & Technology - Eco-Sustainable Technologies

Country / Region

Slovenia

2025
Design Awards Winner - Deutsche Telekom Design & Customer Experience - OneExperience
Deutsche Telekom

Entrant Company

Deutsche Telekom Design & Customer Experience

Category

User Experience (UX) - Brand Design & Identity

Country / Region

Germany

2025
Design Awards Winner - Changzhou Airwheel Technology Co.,Ltd. - Airwheel SQ3S

Entrant Company

Changzhou Airwheel Technology Co.,Ltd.

Category

Gear - Electric Luggage

Country / Region

China

2025
Design Awards Winner - Geely Automobile Holding (Shanghai) Co.,Ltd - Geely Galaxy A7

Entrant Company

Geely Automobile Holding (Shanghai) Co.,Ltd

Category

Cars & Motorcycles - Hybrid Vehicles

Country / Region

China