2025

Entrant Company
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Client's Name
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The design philosophy focused on creating a product that not only delivers practical effectiveness but also instills confidence and a sense of security in times of crisis. The BH-580 was conceived as a direct response to the need for reliable, uncompromising survival food. It comes in a compact, durable container that holds nine individual 100g packs of high-energy rations. Each pack provides sustained nutrition through a balanced mix of carbohydrates, fats, and proteins.
The BH-580 comes in a compact, durable container that holds nine individual 100g packs of high-energy rations. Each pack provides sustained nutrition through a balanced mix of carbohydrates, fats, and proteins. The design emphasizes clarity and functionality: simple, recognizable packaging, clear labeling, and a bold, highly visible logo to ensure quick identification under stress. The container is waterproof and crush-resistant, keeping the contents safe from harsh environments.
The intention behind this design was straightforward—to create the ultimate survival tool. The BH-580 moves beyond traditional emergency food, which is often bland and uninspiring, to become a genuine source of strength, both physically and mentally. It is a lifeline you can depend on, engineered to perform at the most critical moments.
Entrant Company
CozyLumen Qianmu Yang, Ziwen Zeng
Category
Social Design - Design for Society
Country / Region
United States
Entrant Company
The Campbell's Company
Category
Food - Ready-to-Eat, Fast Food, Meal Kits
Country / Region
United States
Entrant Company
Stocknews AI
Category
User Experience (UX) - Product UX
Country / Region
United States