2025

Design Awards Silver Winner - BLACK HEED LLC

BH-550 EMERGENCY FOOD RATION

Entrant Company

BLACK HEED LLC

Category

Food - Ready-to-Eat, Fast Food, Meal Kits

Client's Name

Country / Region:

United States

The BH-550 emergency food ration project was born from a simple yet profound realization: whether facing a natural disaster or embarking on a challenging outdoor adventure, the need for reliable, comforting, and nutritious sustenance is universal. We envisioned a product that transcends mere calories—it needed to be a source of strength and psychological comfort.
Our design philosophy centered on a "Dual-Purpose" approach. First, we focused on uncompromised nutrition. We meticulously selected a blend of high-quality wheat and oats, creating a dense, energy-rich block that provides sustained energy. The addition of soy protein and essential vitamins A, D, and B2 ensures it’s not just filling, but genuinely nourishing. The high 2320 Kcal count per box was a non-negotiable metric, designed to provide a critical caloric reserve when every bit of energy counts.
Second, we tackled the challenge of durability and longevity. An emergency ration is useless if it spoils. Our solution was a robust, airtight, and waterproof packaging system for each individual bar, combined with an unparalleled 20-year shelf life. This design ensures that the BH-550 can be a trusted part of any long-term preparedness kit, surviving harsh conditions and the test of time. The final touch was the flavor. In stressful situations, a familiar taste can be incredibly soothing. We chose a rich, natural chocolate flavor to turn a functional necessity into a small, comforting moment of relief.
Our hope for the BH-550 is that it becomes a silent guardian—a source of peace of mind in every home, every backpack, and every emergency kit. It's more than just a food ration; it's a testament to thoughtful preparation and a small act of self-reliance, designed to bring a little bit of comfort and confidence in the face of uncertainty.

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