2025

Design Awards Gold Winner - Great Wall Motor Co., Ltd.

Magic Knob

Entrant Company

Great Wall Motor Co., Ltd.

Category

Vehicle Accessories - Components

Client's Name

Country / Region:

China

The design of the magic knob draws inspiration from mechanical watch crowns and camera shutters, featuring a rounded proportion and intricate texture that emphasize precise and controlled operation. Its top surface is covered with tempered glass, and an illuminated annular light strip creates a deep, immersive glow. The combination of aluminum alloy, tempered glass, and PC material balances durability, lightness, and scratch resistance, while ensuring a comfortable grip and a soft, non-glaring appearance at night.
The knob features a low-power design that consumes virtually no energy in standby mode and responds instantly to touch or rotation, effectively extending battery life and reducing maintenance costs. Wireless upgrades can be easily performed via the in-vehicle app, providing access to new functions and performance enhancements while supporting full lifecycle management. OTA signature verification prevents malicious firmware and ensures security and stability. The multi-channel light strip combined with programmable light semantics transforms lighting into an intuitive status language, clearly conveying information through variations in brightness, frequency, and color. NFC functionality further streamlines interaction, allowing operations to be completed with a simple tap.
The knob’s size and proportions are meticulously designed, with diameter and height optimized for a secure single-handed grip. The textured surface and distinct step feedback provide tactile guidance, enabling users to perform actions by feel even while driving. The surrounding light ring and side markings enhance visibility, while single click, long press, and rotation operations are clear and easy to use. Bluetooth connectivity supports customizable functions, and the pairing process is simple and quick, allowing users to set up and start using the device with ease.
The battery is replaceable, and parts may be replaced as needed during maintenance. The primary materials, such as aluminum alloy and glass, have high recyclability, and the easy-to-disassemble structure facilitates recycling and reuse. The longer lifespan and lower maintenance frequency significantly reduce the overall environmental impact.

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