2025

Design Awards Silver Winner - APROJECT FACTORY, LLC

Pet MBTI Test

Entrant Company

APROJECT FACTORY, LLC

Category

User Experience (UX) - Product UX

Client's Name

FurSphere

Country / Region:

United States

Pets have personalities — subtle, unique, and deeply expressive. But unlike humans, they can't describe their inner world in words. PET MBTI TEST is a playful, AI-powered personality assessment designed specifically for cats and dogs. Inspired by the Myers-Briggs Type Indicator (MBTI), the test interprets observable behaviors and patterns to generate a “petsonality profile” across 16 possible types.

The experience is designed to be light, intuitive, and emotionally resonant. Through a series of fun prompts and guided questions, pet owners reflect on their companion’s habits — from how they respond to strangers, to how they play, rest, and seek affection. Using behavior-driven logic and a touch of AI, the system translates these inputs into a shareable personality result with charming visuals and meaningful descriptions.

The design includes both web and mobile usability, fast interaction, and visual delight. Each result includes an illustrated pet type, clear trait explanations, and gentle guidance on how to better connect with the pet based on their personality. The system is also engineered for virality and emotional engagement — allowing users to share results easily on social platforms and invite friends to explore their own pets' personalities.

PET MBTI TEST makes understanding your pet not only accessible, but joyful. By turning everyday observations into structured insight, it strengthens the emotional bond between humans and animals through thoughtful design and technology.

Credits

Lead Designer
Kedi Zhang
Creative Director
Wenxi Qi
Designer
Hengbo Zhang
Software Engineer
Keyi Li
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