2025

Design Awards Silver Winner - Belle Footwear (Shanghai) Co., Ltd.

Allbirds Natural Tech Soft Short-sleeve Tee

Entrant

Belle Footwear (Shanghai) Co., Ltd.

Category

Clothing & Accessories - Menswear

Client's Name

Country / Region:

China

This men's T-shirt redefines the design language of everyday wear, balancing structure, material, and comfort to meet the demands of the modern urban man. Specifically tailored for Asian body proportions, it features a curved shoulder seam design that enhances the shoulder contour and the chest structure, creating a more sculpted silhouette, superior stability, and a powerful visual presence. With its relaxed yet structured fit, this piece allows effortless movement without tightness or slouch, enabling a seamless transition from home comfort to social settings.
The fabric is made with tone-on-tone melange yarns, creating a soft gradient texture and matte finish. It introduces visual depth within a minimalist aesthetic. Though constructed with a single-knit structure, the fabric appears fuller and more dimensional thanks to the yarn-dyed process and subtle surface treatment. This delivers the comforting density of a double-knit, while maintaining the lightweight flexibility unique to single jerseys.

Crafted through a yarn-dyed knit, the fabric features a 3D coil structure that amplifies its internal capillary effect. This facilitates rapid sweat absorption and heat dissipation, keeping wearers dry and cozy througout the day.

Softness is achieved without relying on chemical softeners. Instead, the fabric’s tactile comfort comes from the fiber’s own fineness and a physical micro-sueding process, resulting in a skin-friendly touch that stays breathable and dry. Even after repeated washing, the fabric retains its shape, touch, and structure—ensuring a longer product life.

This piece expresses a restrained elegance. It demonstrates how quiet material choices and thoughtful tailoring can bring refined structure into everyday menswear.

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