2025

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Client's Name
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In our fast-paced modern lives, personal grooming should not be a tedious chore but an effortless, pleasant form of self-expression. The HS Series Straightening Brush was designed to break the constraints of traditional hair styling tools in function, form, and usability. It integrates professional-grade styling into a minimalist and portable daily device. We have created more than just a tool; we have delivered a solution for the modern user who values both efficiency and elegance. It offers a way to "style with serene confidence"—enabling users to quickly gather their thoughts and smooth their hair, instantly restoring grace and confidence, whether at home, in the office, or on the go.
The design language of the HS1 is that of a "flowing sculpture." We envisioned a device that is an elegant object at rest and a natural extension of the hand in use. The signature design element is the dynamic "S" curve—a chrome accent that flows along the side of the device. It not only symbolizes the smooth, fluid movement through hair but also injects a sense of life into the minimalist form. The body features a skin-friendly matte finish that creates a subtle haptic and visual contrast with the high-gloss accent.
The core human-machine interaction of this product lies in its grip and control. The unique wand-like form of the HS Series has been meticulously optimized for weight distribution and dimensions, ensuring the center of gravity rests comfortably in the palm regardless of grip angle. This significantly reduces wrist strain during extended use. The body is treated with a skin-friendly finish, providing a gentle and pleasant tactile sensation.
The single control button is strategically positioned for natural thumb access, allowing users to power the device on/off and adjust temperature without shifting their grip. The physical Travel Lock on the HS1 model ingeniously solves the safety concern of accidental activation during transport—a critical feature for a portable device. Furthermore, the 3D bristle structure glides smoothly through hair while its anti-scald outer teeth effectively insulate the heating core, protecting the user's scalp and ensuring a safe, worry-free styling process.
Entrant Company
Gueorgui Krastev Licensed Architect
Category
Furniture - Seating & Comfort Furniture
Country / Region
Austria
Entrant Company
OSTUDIO ®
Category
Food - Rebrand
Country / Region
Saudi Arabia
Entrant Company
Optimax Eyewear
Category
Eyewear - Imprinted Lenses
Country / Region
Israel