2026

Design Awards Gold Winner - Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu AI Gaokao Sprint Initiative

Entrant

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

User Interface (UI) - Interfaces for Digital Media

Client's Name

Country / Region:

China

Distinguished from general-purpose AI educational tools, the "Four Great AI Mentors" serve as "cultural ambassadors" that breathe life into specific historical narratives. Not only do they have language styles that match their historical identities, but their images are also refined from the core features of historical materials; additionally, they use digital technology to achieve real-time dynamic capture, making cultural exchange full of emotional vitality.
The core idea is "to make historical scenes tangible and to give modern interactions a sense of warmth", rejecting the extremes of "nostalgic retrospection" or "cold technology" and constructing a visual system of "coexistence of past and present": it not only retains the profundity of historical scenes but also bridges the temporal and spatial gap through modern visual technology, allowing users to experience an "empathetic sense of reverence".
Drawing inspiration from ancient educational traditions and integrating modern pedagogical concepts, this system pioneers a “Growth Value” credit framework. Users earn exclusive “Cultural lmprints” by answering quizzes and unlocking new knowledge, which provides a vivid visual narrative of their cultural learning journey. This approach not only fosters a sense of accomplishment but also underscores the ceremonial significance of cultural heritage transmission.
Multimedia integration of visual and auditory feedback enhances instant perception.
In addition to text interaction with the AI tutor, traditional musical tones such as Guqin, Pipa and Dizi are carefully selected to create an atmosphere at key stages before, during and after learning. This not only allows users to clearly perceive each interaction step, but also improves the immersion and enjoyment of learning through traditional musical rhymes.
The integration of emotional interaction adopts "alleviating user learning anxiety" as its core objective, thereby realizing a "perceived warmth" in human-computer interaction.
From the perspective of Eastern philosophy, the ancient academic path of Xiucai, juren, and jinshi within the imperial examination system is integrated with modern education and AI technology. Shaped by three major cultural media and classical color palettes, this system creates a visual cultural experience that blends tradition with a modern digital aesthetic.

Credits

Yujie Shi
Yong Zhang
Xin Wang
Jiayu Zhai
Xi Wu
Shiqi Wang
Yongbo Hu
Yong Peng
Xiaokui Fu
Jing Li
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