2021

Design Awards Silver Winner - Asia University

365 days Taiwanese Foods Calendar

Entrant Company

Asia University

Category

Student Packaging - Others

Client's Name

INFliGht (飛行模式)

Country / Region:

Taiwan

The 365 Days of Taiwanese Cuisine Calendar feature a variety of Taiwanese cuisine as its main visual representation. Combined with a traditional hand-tied calendar, the merchandise presents the meaning of 365 types of Taiwanese food. The calendar is designed with illustrations depicting the ingredients, the corresponding food months, the 24 solar terms and the festivals corresponding to the food, all of which reflect the importance placed on timing in Eastern culture. The overall concept of the outer packaging is a 'Bento box', symbolising Taiwan's plebeian food culture. Designed by hand in the manner of a gift box, when the Benton box is opened, it contains a set of Taiwanese food calendars and a paperweight with the image of a spoon, suggesting a sense of satiety from the inside out. Both show the significance of Taiwanese food culture. The packaging is specially designed with a magnetic closure, and the top edge of the lid can be used to hold a single calendar inside as a display. In addition, the packaging uses two compartments for calendar changes, making the packaging convenient for collecting and displaying the calendar at the same time, making it practical and interesting.

Credits

Illustrator
CHICHI (HSIAO TING TANG)
Designer
GOYEN CHEN
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