2026

Design Awards Silver Winner - Sunwoo Park, Jeongeun Park

Get Set NYC

Entrant

Sunwoo Park, Jeongeun Park

Category

User Experience (UX) - Product UX

Client's Name

Country / Region:

United States

Get Set NYC is an AI-powered Chrome extension designed to make moving to New York City feel clearer, calmer, and far less overwhelming.

Choosing a neighborhood from afar is notoriously difficult. Newcomers often jump between rental sites, crime maps, transit tools, blogs, and Reddit threads, yet still struggle to answer a simple question: “Would this actually work for my life?” The challenge is not a lack of information, but the effort required to interpret scattered, emotionally charged data and turn it into a confident decision.

Get Set NYC brings the signals that matter most into one decision-ready snapshot. Safety, noise, rent reality, transit access, and local context are structured into a clear, scannable experience designed to be understood in seconds. Instead of comparing raw numbers across platforms, users can quickly form a grounded mental model of what a neighborhood feels like to live in.

AI plays a central role in reducing interpretation effort. Ask Local AI translates complex datasets into plain language, helping users understand what the numbers mean in everyday terms. It explains New York–specific context, highlights key trade-offs, and supports users in forming their own judgment rather than deciding for them. AI outputs are paired with verified sources and contextual notes to stay factual, neutral, and trustworthy.

Get Set NYC also connects data with lived experience. Community insights are curated and organized into clear themes such as international newcomer concerns, LGBTQ+ safety, commuting realities, and lifestyle trade-offs. This allows users to quickly surface relevant perspectives without wading through noisy or misleading content.

Trust and care guide every design decision. Safety data is presented in a way that prioritizes clarity without amplifying fear or bias. Calm language, visual hierarchy, and proportional charts help users understand relative risk while acknowledging that numbers alone never tell the full story of a place.

Get Set NYC covers more than 300 New York City neighborhoods and supports thousands of searches each month. At its core, the product helps newcomers feel oriented, informed, and confident, turning a stressful process into one that feels grounded, human, and empowering.

Credits

Product Designer (Extension)
Sunwoo Park
Motion Designer (Video)
Jeongeun Park
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