WHY N'

The bottle that falls and shatters or, in the rush to chill it, is forgotten about it in the freezer, causing it to explode. Who hasn't experienced a little "upset" like that after longing for a glass of wine at the right temperature? WHY N' was created to avoid situations like these, offering a useful, practical and original alternative in the wine sector. It is a brand whose mission is to offer quality Italian wine in a flexible, manageable packaging solution, even equipped with a thermal label that indicates when the optimum temperature for tasting the wine has been reached.

Distinctive in character and with an appealing design, the communication focuses on the stylized shape of an upside-down glass bottle to create a direct reference to the practicality of the tap at the bottom of the pouch. The packaging boasts several advantages: impact-proof, fifteen times lighter than the equivalent of two glass bottles, a space-saving and self-standing format that progressively reduces in size (as it used) compared to the constant volume typical of rigid bag-in-box packaging. Easy to transport and ideal for e-commerce, represents a reduction in the amount of protective packaging needed, as well as the thickness of shipping boxes.