Red Bull Bar Block Brand Kit Design

Red Bull Bar Block Brand Kit is a gift box for Red Bull's collaboration with the stores. The outside of the gift box is Red Bull's visual color. After opening the kit, there is not only the main product but also a refined Taipei map maze. The steel ball explores the maze, colliding with every corner of the city and stirring up more sparks of the 24/7 vibrant city. Moreover, the small light box with the brand's logo inside the box can impress the recipient. The kit is for a 24-hour flash event. The 24-hour event was jam-packed with various elements, and the gift box was like a link between the customers and the bar owners. To achieve the promotional effect in a short period, the designer boldly incorporated the "lightbox" into the "Taiwan bar map" to make the gift box eye-catching and appreciated. However, there are challenges to overcome in the process. This gift box is printed in four colors CMYK, and the color is blacker when the colors overlap. Meanwhile, the lightbox is in three primary colors RGB and the shade is whiter when the colors overlap. The packaging colors are blue, red, and yellow. When the lightbox is not illuminated, it should be the same color as the gift box, and when it is illuminated, it should emit a bright effect with the same color as the gift box. Therefore, the designer took a long time to consider the color mixing part to overcome the limitation between different mediums.