The Singleton Luxury Glorifier

The award-winning range of Single Malt Scotch whiskies, The Singleton, is built around the epicurean world of taste. As the brand expanded its luxury portfolio, force MAJEURE was commissioned to strengthen the luxury credentials of the brand, through an impactful, modern and best in class luxury world, and the creation of a memorable glorifier unit.

Anchored in the core epicurean values of the brand, the new luxury world goes a step further and looks at breaking the boundaries of taste. True luxury is about that deep immersion in the world of the epicurean, more sensorial and more emotional: the epitome of epicurean luxury. The luxury platform was created by transforming the brand’s expression of taste into a real experience, bringing dimension and movement to fully immerse consumers into an explosion of flavors.

As part of a set of on-and-off premise assets, the glorifier was developed to translate this taste immersion, targeting the Asian market. Flowing shape, form and texture, elevating the brand’s iconic teal and copper colors with luxury materials, creating deep and tactile experiences.