2023

Design Awards Gold Winner - Maytoni

Reflex

Entrant Company

Maytoni

Category

Lamps & Luminaires - Pendant Luminaires

Client's Name

Country / Region:

Germany

Natural phenomena, objects and substances are clear, unified and unambiguous as they are. Our perception is what gives them infinite variability, makes them unique, allows to reveal new interpretations. It is like a ray of light that shows an exceptional facets and depth that was not visible before.

In introspective psychology, the process of comprehending our own feelings and emotions associated with our reactions to the surrounding reality is called «reflection». This term inspired us to create this collection and gave it the name - Reflex.

A circle - the main form of a flat diffuser - is a metaphor for an objective, unambiguous phenomenon. And a bright luminous ball with lenticular optics, placed in the center, splitting it in half and giving it volume is a symbol of the strength and significance of human perception. It reflects the potential of personal vision to transform the surrounding reality through one's own feelings and point of view. A beam of light, scattered by delicate sparks along the fibers of a textile diffuser, shows how organic, moving and bewitching the vision of each individual person can be.

Credits

Lead designer
Alexey Danilin
Engineer
Nikita Morozov
Product manager
Elena Slivka
Product manager
Natalia Danilova
More Gold Winners
2023
Design Awards Winner - STILRIDE - STILRIDE 1 Light Electric Motorcycle

Entrant Company

STILRIDE

Category

Automotive & Transport - Cars & Motorcycles

Country / Region

United States

2023
Design Awards Winner - China Sinopharm Healthcare Industry Company - GUOYAO JIANCANG branded liquor bottle and gift box

Entrant Company

China Sinopharm Healthcare Industry Company

Category

Packaging - Beverage

Country / Region

China

2023
Design Awards Winner - Dongguan Dianjin Technology Co., Ltd. - RTAKO Binocular Camera

Entrant Company

Dongguan Dianjin Technology Co., Ltd.

Category

Digital, Electronic Devices & Accessories - Digital Devices & Technology

Country / Region

China

2023
Design Awards Winner - Beijing Wuyao Cultural and Creative Co. Ltd. - Conceptual packaging design of Shede Year of the Rabbit wine
Shede Spirits Co. Ltd.

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging - Beverage

Country / Region

China

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy