AW Studio 16 Concept

(Disclaimer: This laptop design is a personal, unofficial project and not affiliated with or endorsed by Alienware or Dell Technologies. All trademarks and brand names mentioned belong to their respective owners. This is a conceptual design created for personal, non-commercial use.)

This new Alienware laptop design targets on professionals and students seeking for a business-appropriate aesthetics and high-performance laptop for their social contexts and producitivty. The project also rethinks about the use of trackpad for productivity, proposing "Dynamic TouchZone". Yet, the design still fits into the current Alienware laptop family with same signature design language, positioning itself as complementary line to achieve AW's brand value: "Empower the customer to create, work and play."