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Packaging

Blue Peacock Camellia Oil

Entrant: Guangzhou Shenglan Food Co., Ltd.

2025 Silver winner badge
2025

Silver

CategoryPackaging
Class / SubcategoryFood
Spices, Oils, Sauces & Spreads
Country / RegionChina

The project

Project description.

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The packaging design for Blue Peacock Camellia Oil features easily recognizable numbers and arrow symbols that highlight the product's active ingredients and effects, enhancing the visual appeal while making information more accessible.

The prominently displayed numbers—20%, 50%, and 80%—are combined with downward arrows, visually demonstrating the product's impressive efficacy in reducing triglyceride levels and promoting overall health. The primary color of these numbers is blue, which conveys trust in technology and health and symbolizes the precision and efficiency of the product. In contrast, the packaging design printed with 100% uses yellow as the main color, emphasizing the purity of the product as 100% organic virgin camellia oil. Yellow represents nature and purity, underscoring the oil's natural quality. Different colors are cleverly used to differentiate the product's functional attributes, with an intuitive visual language that reflects both the purity and efficacy of camellia oil: blue signifies health efficacy, while yellow highlights natural purity, allowing users to quickly understand the product's core value.

Additionally, tinplate is selected as the packaging material to convey a sense of quality and environmental value. Its durability helps ensure the oil's freshness and taste. Furthermore, the embossed logo enhances brand recognition and contributes to the overall visual appeal of the packaging.

Project credits.

Yang Jielin

Yang Haifeng

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