Breaking Biases

In the last Olympics Games, Brazil was one of the highlighted countries in women’s skateboarding.

Despite this, the bias continues to spread in social media.

Various comments against the women who skateboard are easily found in main world social media sites.

Moreover, what nowadays seems unacceptable is still present in society

However, we couldn’t be silent in face of this meaningless context.

CASUAL SKATEBOARDING PRESENTS:

BREAKING BIASES.

In order to show our position about the matter, we selected different intolerant expressions against female skateboarders and developed and exclusive shape with all those toxic sayings.

After that, we gave this material to an athlete, and allowed her to do whatever she wanted with it.

That was what happened: TOTAL DESTRUCTION.

We can certainly say that the campaign had a surprising result.

In total, 117 biased phrases against female skateboarders were destroyed.

Our goal is to continue breaking even more biases.