Cîroc Passion

For the inception of the Cîroc Passion LTO, to be launched in the summer of 2022, we wanted to keep a few considerations top of mind. The first of which being that Cîroc Passion is not merely a flavor, it’s a frequency. It is something that our people can engage with beyond a liquid experience – Passion is a driving force & a unification of those who share it. The bottle design, above all else, needed to emulate this excitement and intangible proclamation. Leaning into the iconic Cîroc gradient mechanic, we chose to start the base of the bottle off with a deep & warm orange/yellow that transitioned into a reddish/pink, giving a burning sensation from the bottom to the top.

The second consideration was the need for a fresh take on these colors working together, while keeping the bottle crisp and not too warm, keeping in-mind the summer launch. Since Passion is a permanent Cîroc flavor, we needed to balance the warmth of the bottom with a cooler purple on the top, making the flavor approachable through all seasons. This transition also helped us portray a sense of burning into a sunset, which worked hard for the emotional personality of the design to thrive.

Lastly, & in-line with the ultra-premium nature of the brand, we needed a splash of sophistication & elegance. This came through perfectly in the gold decoration & branding, overlayed on the frosted glass finish. Complimenting the subtle, yet striking, purple orb—hidden within the sea of pink & purple—the gold decoration was the seamless compliment to these 3 gregarious colors working together.