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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Chou Chou

Entrant: Can Cui

2025 Gold winner badge
2025

Gold

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Womenswear
Country / RegionUnited States

The project

Project description.

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This journey outlines a creative and transformative endeavor titled "Chou Chou." It focuses on empowerment through color transformation, delving into the process of self-discovery and self-expression through fashion. Drawing on personal experiences of childhood restrictions and societal pressures, the project aims to explore the shift from conformity to individuality in one's choice of clothing and colors.

Reflecting the creator's own experiences with parental restraint, social expectations, and personal growth, it examines the evolution of fashion choices from being limited to wearing pink, red, and white to developing a true preference for green, the color that represents the true self. Utilizing a combination of research and practice-based methods, this work aims to inspire individuals to break free from societal constraints and embrace their authentic selves through fashion.

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