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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Cloud Goose Down Jacket

Entrant: Hangzhou Rizhi Brand Management Co., Ltd.

2025 Gold winner badge
2025

Gold

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Womenswear
Country / RegionChina

The project

Project description.

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The Cloud goose down jacket embodies the core philosophy of lightweight, warm, and sculpted, blending high-performance custom fabrics with meticulous goose down craftsmanship to create a winter essential that is both cozy and fashion-forward. While ensuring a comfortable wearing experience, it delivers distinctive style and aesthetic value, perfectly suited for diverse urban lifestyles.

This goose down jacket is crafted from custom 15D high-density nylon, maintaining a compact structure within its light and thin form to provide a zero-pressure wearing experience. Compared with conventional fabrics, this material strikes a balance between lightness and warmth, enhancing both comfort and durability. The white edition features hand-selected ultra-white goose down, carefully screened for greater purity, softness, and loft, showcasing meticulous craftsmanship.

Drawing design inspiration from the enveloping quality of clouds, the jacket boasts a full, dynamic silhouette.

Double-Layered Petal Hood: Adjustable and richly layered, it enhances facial contours with a refined effect.

Petal-Shaped Sleeves: Softening shoulder lines for a three-dimensional, elegant visual impression.

Gathered Hem: Maintains warmth while creating a structured silhouette, elevating the overall aesthetic.

The Cloud goose down jacket is designed with practicality and comfort in mind.

Efficient Warmth: Filled with hand-selected, high-quality goose down, it offers exceptional loft and superior heat retention.

Featherlight Comfort: Ultra-thin fabric ensures a lightweight feel, remaining comfortable even during extended wear.

Triple Protection: The high-density woven structure provides resistance to water, oil, and stains, delivering comprehensive outdoor protection.

The jacket prioritizes quality and responsibility in both material selection and craftsmanship. Hand-selected goose down not only enhances purity and user experience but also minimizes waste from low-quality materials. The custom high-density fabric reduces bulk while ensuring durability, extending the garment’s lifespan. This commitment to quality and responsibility meets consumer demand for high-quality, long-lasting products while contributing positively to sustainability.

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