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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Column

Entrant: Zhou Liu Fu Jewelry Co.,Ltd

2025 Silver winner badge
2025

Silver

CategoryFashion & Lifestyle
Class / SubcategoryJewelry
Necklaces & Pendants
Country / RegionChina
Client’s nameYinong Shen, Siqi Luo, Xuda Jiang

The project

Project description.

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The Column is a pendant series inspired by the architectural elegance of columns, featuring a patented serrated sliding groove structure and an innovative retractable design that brings an element of fluid movement to the jewelry.

With a gentle slide up or down, the length can be freely adjusted, revealing various intricate patterns within, adding a playful touch and true versatility.

The carefully balanced proportions, combined with refined craftsmanship, immerse the wearer in the elegance of the jewelry while capturing the shared beauty of Eastern and Western aesthetics, inviting them to wander through a fusion of cultural artistry.

The design is deeply rooted in the spirit of "column", embodying inner strength, resilience, and support. The grounded form evokes a bridge connecting earth and sky, with a pursuit of harmony and balance in its every line. The delicate curves of the capital harmonize with the bold body and base, symbolizing an unyielding spirit and strength. It reflects a wish for today’s youth to embody this steadfastness, honoring a vision of dedication and progress for the future pillars of society.

The Column’s intricate patterns carry profound meaning: swirling auspicious clouds at the top symbolize happiness, while flowing water motifs below evoke life’s source, nurturing vitality and growth like spring waters nourishing the earth.

The design also incorporates Western elegance; acanthus motifs on the column symbolize warmth and eternity, curling gracefully like a hymn to life, resonating with the timeless beauty of art and wisdom.

This fusion of earth and sky, motion and stillness, seamlessly blends Chinese harmony and unity with the essence of nature, allowing wearers to experience the beauty of Eastern philosophy.

The Column redefines design with an innovative retractable structure that creates a dynamic interaction between wearer and jewelry, adapting effortlessly to different styles and occasions. With a slight touch, it rotates freely, offering multiple looks that suit everything from elegant evenings to daily outings. This flexibility adds a playful element while forming a deeper emotional connection, embodying the wearer’s longing for romance and beauty. Each interaction reveals a unique charm, expressing personality and celebrating individuality.

Project credits.

Yinong Shen

Siqi Luo

Xuda Jiang

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