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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Dual-Lift Bra

Entrant: YANGSHE

2025 Silver winner badge
2025

Silver

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Underwear & Lingerie
Country / RegionChina

The project

Project description.

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The Dual-Lift Bra embodies the philosophy that "a woman adorns herself for her own confidence," merging dual-lift engineering with innovative support technology to deliver powerful anti-gravity uplift. Designed for all body types, it combines sculpting precision with anti-sagging reinforcement, enabling women to embrace confidence and beauty with effortless comfort.

The product features a 360° supportive lifting strap with Y-shaped mechanical structure to evenly distribute lifting force, providing balanced upward support while comfortably smoothing side bulges. The reinforced supportive mesh at the center front delivers powerful upward support to raise the bustline by 2cm, offering anti-sagging protection during prolonged scientific wear. Combined with the breathable push-up cups, this triple-support technology sculpts the perfect feminine silhouette. Infused with camellia oil and elastic peptides, the ultra-soft fabric pampers skin with a silky touch. Furthermore, 10A-grade antimicrobial treatment effectively fights E. coli, Staphylococcus aureus, and Candida albicans for all-day hygiene and safety.

The shoulder straps and bust band are adorned with the "YANGSHE" print design, exuding a distinct fashion vibe and rich visual depth. This aims to convey the brand's philosophy of empowering women to cultivate inner strength and courage from their softest selves.

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