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NY Product Design AwardsEnter Award

Interface & User Experience

E02 HMI Design

Entrant: CHERY

2025 Gold winner badge
2025

Gold

CategoryInterface & User Experience
Class / SubcategoryUser Interface (UI)
Micro-Interactions
Country / RegionChina

The project

Project description.

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E02 HMI design showcases a breathtaking visual splendor and artistic flair. Centered around the "atomic concept", it breaks down complex interface elements into simplest visual units, crafting a sleek, uncluttered, and translucent visual experience. The minimalist color scheme, dominated by the serene ice abyss blue, aligns seamlessly with the brand identity while offering high visibility and minimal visual strain. Resembling a dazzling array of stars, this approach emphasizes essential information, capturing users' attention towards pivotal content, ultimately fostering a simple, clean, and transparent visual feast.

E02 HMI design transcends mere interface enhancement, representing a deep exploration of the "atomic concept". Mimicking natural force feedback with magnetic-level motion effects ensures dynamic interactions of attraction and repulsion between elements. This helps inject fun and immediacy into the user experience, delivering an unparalleled sense of fluidity and smoothness in operation.

E02 HMI design is meticulously designed with ergonomic principles, guaranteeing that each component is strategically placed for maximum usability. It caters to both the driver's operational requirements and the passenger's information needs, taking into account real-world usage habits. Featuring UI split-screen, windowed, and card-style functionalities, the design enables smooth and simultaneous execution of tasks, seamlessly blending navigation with entertainment.

For users, the streamlined interface and fluid interactions minimize operational complexity, which enables them to concentrate on safe driving or unwind with entertainment effortlessly. The ultra-long UI screen harmoniously combines driving functions with entertainment options, offering users an enriched and convenient automotive lifestyle experience.

Project credits.

Xia Yong

CHERY

Xie Zhenchun

CHERY

Zhou Tongkun

CHERY

Li Mengxiang

CHERY

Han Dong

CHERY

Pan Yangyang

CHERY

Chen Fenghu

CHERY

Sun Jiquan

CHERY

Tian Yaozhong

CHERY

Chen Peng

CHERY

Zhao Dongxin

facecar

Zhu Jiaming

facecar

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