Easy Cider

The Easy Cider concept draws inspiration from the story of Adam and Eve and the moment of the Fall. Its central visual elements are the serpent and the apple, symbols that simultaneously evoke temptation, curiosity, and forbidden pleasures.The undulating serpent wrapping around the label appears as if temptation itself were coiling around the bottle. The typography almost merges into this organic form, shaping the serpent’s scales. The clean yet distinctive visual identity reinterprets the classic biblical narrative in a modern way, without depicting it too literally.