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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Guardian, by Nordgreen

Entrant: Nordgreen

2023 Gold winner badge
2023

Gold

CategoryFashion & Lifestyle
Class / SubcategoryWatches
Analog Watches
Country / RegionDenmark

The project

Project description.

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Guardian is designed with circularity in mind. This is manifested in it’s design DNA which takes into consideration the entire lifecycle of the product. The circularity-conscious design of Guardian ensures that when the watch reaches its end of life, it can be given new life within the supply chain in a variety of ways. As a manifestation of Nordgreen’s core values of respect and responsibility for people and the planet, the ambition behind Guardian is to bring to light a watch in line with the lowest possible carbon footprint.

Stripped away to the bare essentials, and where every individual element has a distinct role to play, we wanted our flagship product to be a stunning example of the true meaning of Scandinavian design.

With a three tier dial, Guardian links the passing of time to the why, how and what of your individual vision for the future.

Made of highly refined titanium, at the centre of the piece is the vision ring as a symbol that represents one’s personal vision for the future.

Radiating from the vision ring are the hands of the watch, linking the individual’s vision to the present moment.

The circle at the tip of the second hand links the future vision to the current moment, as a call to action, informed by our best selves. Illustrating how we co-create the future every second.

Project credits.

Jakob Wagner

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