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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Improv

Entrant: Haeone Son

2026 Silver winner badge
2026

Silver

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Menswear
Country / RegionUnited States

The project

Project description.

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I used to approach most things in life with a clear plan. But over time, I realized that outcomes often take unexpected turns, and sometimes intuition leads to stronger, more honest results than logic. This led me to jazz, where musicians follow a basic structure but express themselves freely through improvisation. Coming from a classical music background where every note and dynamic was decided in advance, jazz felt unfamiliar and exciting. It made me want to bring that sense of spontaneity into my design process.

Garment dyeing became a natural way to express this. The colors shift depending on the environment, and the stitch resist technique adds subtle, unpredictable changes to the fabric. In this collection, familiar garments are reimagined with slight distortions that reflect instinct and emotion. Through many trials, this process became a way for me to practice trusting my own intuition.

Project credits.

Sergey Kuchin

Photographer

Birago

Model

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