Home Interior
izzo by Premier Dental
Entrant: Finn Partners
2022
Gold
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CategoryHome Interior
Class / SubcategoryPersonal Care, Wellness & Beauty
Oral Hygiene
Oral Hygiene
Country / Region
United States
Client’s nameizzo
o Premier Dental is a fourth-generation family-owned developer and manufacturer of professional dental products and has been in business for over 100 years. Inspired and designed by dental professionals, izzo® is one of Premier Dental’s first innovations for consumers’ at home use. and izzo’s® design is driven by science and data stemming from 100 years of experience in the industry, helping dentists delivering healthy confidence to consumers. izzo® is a revolutionary 4-in-1 oral care system that has created a new category of products for at-home oral health and wellness. Oral care is a critical part of an effective wellness routine, and izzo® makes oral health simple, safe and effective. izzo includes:
o A sleek and ergonomic shaped power handle made from soft material, boasts an advanced oscillating toothbrush made with premium Dupont multi-level bristles, are the fastest on the market and a convenient 2-minute timer with 30 second pulses to help consumers get a comprehensive clean.
o A polishing system with interchangeable polishing cup head and enamel polishing paste to help remove surface stains like coffee and wine 73% better than advanced whitening toothpastes and with 45% less abrasion on teeth for a brighter, whiter smile. The izzo® polishing system has 93% better cleaning efficiency than advanced whitening toothpastes.
o A UVC sanitizer case that kills 99.9% of germs—including viruses and bacteria that can lurk in a brush or polishing head even after rinsing under the faucet—to ensure they are germ-free for the next use. The sanitizer only takes two hours to fully charge and holds its charge for up to a month. It also features a sleek, compact design that makes a great travel case!
o A scaler made from strong, medical-grade polymer and featuring a flexible tip to remove soft plaque and debris safely and easily from hard-to-reach places between teeth and along the gumline.
o A sleek and ergonomic shaped power handle made from soft material, boasts an advanced oscillating toothbrush made with premium Dupont multi-level bristles, are the fastest on the market and a convenient 2-minute timer with 30 second pulses to help consumers get a comprehensive clean.
o A polishing system with interchangeable polishing cup head and enamel polishing paste to help remove surface stains like coffee and wine 73% better than advanced whitening toothpastes and with 45% less abrasion on teeth for a brighter, whiter smile. The izzo® polishing system has 93% better cleaning efficiency than advanced whitening toothpastes.
o A UVC sanitizer case that kills 99.9% of germs—including viruses and bacteria that can lurk in a brush or polishing head even after rinsing under the faucet—to ensure they are germ-free for the next use. The sanitizer only takes two hours to fully charge and holds its charge for up to a month. It also features a sleek, compact design that makes a great travel case!
o A scaler made from strong, medical-grade polymer and featuring a flexible tip to remove soft plaque and debris safely and easily from hard-to-reach places between teeth and along the gumline.
Explore the project.
Project credits.
Julie Charlestein
CEO
Dr. Vicky Nemzer
Vice President of New Product Development
David Llewellyn
Vice President of Ecommerce and Digital Marketing.
Dr. Jason Goodchild, DMD
Vice President, Clinical Affairs
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