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NY Product Design AwardsEnter Award

Fashion & Lifestyle

KARANDASH

Entrant: Alexander Shorokhoff Uhrenmanufaktur

2026 Gold winner badge
2026

Gold

CategoryFashion & Lifestyle
Class / SubcategoryWatches
Luxury
Country / RegionGermany
Client’s nameAlexander Shorokhov

The project

Project description.

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KARANDASH

The avant-garde movement on your wrist!

The avant-garde movement, born from the art and literature of the early 20th century, stands for one thing above all: a courage to experiment, a delight in breaking with tradition, and an unmistakable sense of individuality. It forms the perfect intersection of watchmaking, design, and personal expression – and with the new hand-wound model Karandash, Alexander Shorokhoff brings this avant-garde spirit directly to the wrist. Anyone who wears it showcases not only style, but also a bold appreciation for creativity and uniqueness.

This watch practically demands attention: the elongated yellow hands with red tips and circular cut-outs almost steal the show from every other design element. On the dial, they take center stage while still harmonizing beautifully with every surrounding detail. The green subdial at the 9 o’clock position becomes a colorful display for the small seconds, while the blue subdial opposite showcases the date in an elegant open-worked design.

The yellow minute track ring and the recessed dial add depth, while the outer ring – adorned with the names of artists who shaped the avant-garde – is slightly elevated, giving the entire piece the presence of a small work of art. The hour appliqués with orange accents and the distinctive “60” share the same color tone as the 43.5 mm stainless-steel case – harmonious down to the last detail.

A look inside reveals the refined hand-wound movement 3105.AS, visible through the sapphire caseback. Hand engravings, rose-gold plating, hand-polished and blued screws, and cloud-finished wheels turn every glance at the movement into a moment of luxury.

The black calfskin strap with green decorative stitching picks up the green of the dial and completes the artwork to perfection. Limited to only 50 pieces, Karandash is intentionally different – a rare expression of creativity, a piece of art for the wrist that stands out, inspires, and amazes.

Project credits.

Alexander Shorokhov

Designer & CEO

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