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NY Product Design AwardsEnter Award

Baby, Kids & Children

Know Your Mood

Entrant: Meiqi Zhao

2026 Silver winner badge
2026

Silver

CategoryBaby, Kids & Children
Class / SubcategorySocial Design
Designs for Social Impact
Country / RegionUnited States

The project

Project description.

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Know Your Mood is a children’s emotional learning card set designed to help young users identify, understand, and express their feelings in a clear, engaging, and age-appropriate way. The project is inspired by Plutchik’s Wheel of Emotions, translating a well-established emotional framework into a playful visual language that children can easily approach.

The card set organizes emotions into major emotional families and more specific sub-emotions, helping children move beyond simple labels like “happy” or “sad” and develop a richer emotional vocabulary. Through colorful illustrations, gentle descriptions, and collectible card-like presentation, the design turns emotional education into a visually inviting and approachable experience.

Each card represents a distinct feeling and offers children a simple way to recognize what they may be experiencing. Rather than treating emotions as something confusing or overwhelming, the project presents them as understandable, nameable, and worth exploring. This helps children build self-awareness, emotional literacy, and communication skills from an early age.

The visual system is intentionally warm, imaginative, and child-friendly. By combining structured emotional theory with playful storytelling aesthetics, the cards create a safe and encouraging entry point for conversations about feelings among children, parents, caregivers, and educators.

This project aims to support emotional development through design. It reframes emotional learning as something children can hold, collect, revisit, and discuss, making abstract inner experiences more concrete and easier to understand. In this way, the card set contributes to social impact by fostering empathy, self-recognition, and healthier emotional expression during childhood.

Project credits.

Meiqi Zhao

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