Conceptual
Look Personal Care Product
Entrant: Shuairen Wang
2025
Silver
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CategoryConceptual
Class / SubcategoryPackaging
Body, Health & Beauty
Body, Health & Beauty
Country / Region
United States
Client’s nameLOOK
Look: a unique personal care line tailored for the visually impaired, achieved through purposeful texture, eco-friendly materials, and ergonomic design.
Symbols:
Embossed symbols on each product, inspired by the brand logo, offer tactile distinctions with waves and lines.
Tactile Differentiation:
Tactile embossing helps users differentiate between products by touch.
Materials:
Environmentally friendly aluminum and plastic provide distinct temperature sensations, while polished and brushed aluminum accents denote product variations.
Ergonomics:
After three design iterations, the bottles feature comfortable indentations and a user-friendly circular cap with tactile guidance.
Symbols:
Embossed symbols on each product, inspired by the brand logo, offer tactile distinctions with waves and lines.
Tactile Differentiation:
Tactile embossing helps users differentiate between products by touch.
Materials:
Environmentally friendly aluminum and plastic provide distinct temperature sensations, while polished and brushed aluminum accents denote product variations.
Ergonomics:
After three design iterations, the bottles feature comfortable indentations and a user-friendly circular cap with tactile guidance.
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