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Packaging

Package design of Shebude Strong-flavor Chinese Spirit

Entrant: Beijing Wuyao Cultural and Creative Co. Ltd.

2022 Gold winner badge
2022

Gold

CategoryPackaging
Class / SubcategoryBeverage
Wine: Light
Country / RegionChina
Client’s nameShede Spirits Co. Ltd.

The project

Project description.

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we use the jade patterns in the Warring States Period as the main element of the outer package. The shape of the bottle body is cylindrical, which is the most classic, decent, and steady. The upper part and the lower part of the bottle are different. The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern. The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle. The bottle cap is also printed with golden cloud pattern, which just proves the golden age of a bottle of good liquor. The most wonderful part is at the bottom of the bottle which we may ignore easily. On the bottom, there is golden Chinese landscape. The mountains in China are undulating and continuous like extensive and profound culture with a long history in China. The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is “covered with snow”. This kind of silver is not monotonous. If we look at it carefully, we can see a lot of lines worthy of repeated deliberation. The winding lines and orderly patterns are like “dragon and phoenix”.

Project credits.

Wuyao

Original designer

Zhengziyang

Graphic designer

Shihuafeng

Graphic designer

Liaohao

3D designer

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