PACKAGING THEIA

THEIA is a product to explore the brain and the packaging is a metaphor for its functionality. That is why we have created a frame where the brain levitates and invites you to pick it up to literally open it and explore it in depth, just as the device does.

This packaging converts protection elements, commonly considered waste, into a reusable product, giving it value and functionality. The brain, made of high-density foam, is designed to protect, and transport the product safely and compactly on a daily basis, as is the outer methacrylate box, which is also reusable.

From the outside in, the packaging establishes an intuitive conversation with the user, guiding them in the exploration of the product according to the poka yoke philosophy for formal solutions.

The main differentiation of this packaging in the healthcare industry is its aesthetics. Despite the seriousness of the context, we have created a friendly and fun experience, creating a relaxed atmosphere for doctor and patient during the test. The BRAIN’s lock evokes the closure of medical briefcases and connects emotionally with the target user, making the packaging the perfect excuse to establish a lasting bond.