Skip to content
NY Product Design AwardsEnter Award

Conceptual

Rooblee 360 Degree Bicycle Reflector

Entrant: Rooblee Ltd

2021 Silver winner badge
2021

Silver

CategoryConceptual
Class / SubcategoryOutdoor & Sports Equipment
Bicycles & Bicycle Accessories
Country / RegionUnited Kingdom
Client’s nameMr Philip J Clayton

The project

Project description.

Share this projectFacebookXLinkedIn
Reflectivity in traditional reflector design can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights. Rooblee resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces. This is complimented by a flexible mounting system which utilises the cyclists motion to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance systems.

Project credits.

Philip J Clayton

Director (R&D)

Your work belongs in the conversation.

Begin Your Entry
NY Product Design Awards

Member access

Sign in to explore the gallery.

Use your NY Product Design Awards account.

New to NY? Create an account