Senior Product Manager

TikTok Shop Global Creator Agency Platform

Led by Qi Shen, Senior Product Manager at TikTok

Launched in November 2023, this groundbreaking platform enables influencer agencies worldwide to seamlessly operate and scale across multiple markets—including the U.S., U.K., Germany, France, Italy, Spain, Southeast Asia, Japan, Mexico, and Brazil. Under Qi Shen’s leadership, the system was designed and built from 0 to 1 as a one-stop infrastructure for creator agency onboarding, brand partnerships, and commerce collaboration within TikTok Shop.

Key innovations include:

Unified onboarding system that allows agencies to enter multiple markets with a single application.

Verified public profiles to showcase agency performance and build trust with creators.

Brand-agency matchmaking tools, supporting intelligent product-creator pairings and full-cycle performance tracking.

The platform now supports nearly 1,000 agencies in the U.S., with over 200,000 daily active creators and $5M+ in global daily GMV. It has become a foundational tool for scaling the creator economy and democratizing commerce across borders.